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The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future - AdAge.com (blog)
On the other hand, PepsiCo Global Beverage Group President Brad Jakeman would like the industry to stop using the term "advertising" in favor of "content," a case he made ironically enough in a speech last October at the biggest annual meeting of the&nbsp.

Financial scandals, freelancer finances and investing in wine
Paul Lewis tells us how. Finance for freelancers ... The first one just in a cost of Seven Investment Management and the second with all US investment columnist Ken Fisher paying me an email headed Reader Events to [email protected], snf we can send you.

Beyoncé And Pepsi Strike Estimated $50 Million Multi-Level Partnership - Yahoo! News (blog)
Beyoncé's image will appear on a limited-edition run of Pepsi cans and will receive a multi-million dollar Creative Development Fund for the co-creation of relevant consumer content. The Beyoncé Pepsi can, developed by both parties, will debut in.

Week of U.S. political drama hurts stocks, dollar
It seems at the moment that politics, terrorism and North Korea are driving the volatility one way or the other," said Bill Stone, global chief investment strategist at PNC Wealth Management in ... Brent crude to a weekly gain while U.S. crude was.

Fund managers 'do not know' real extent of fees taken from investors that can slash savings and pensions by thousands
The fund management industry has resisted a single charge on the basis that it is impossible to accurately determine costs that will rise in the future. Retail fund trade body the Investment ... winning money section This is Money has partnered with.

The ad agency model - bendable or breakable? - CampaignLive
Recently, I heard a client complain that they had to wait a week for any output from a "big five" holding company digital agency because that was the shortest time a simple brief could work through the agency's processes. That kind of rigid approach is.

Look: Stylish innings from Tom Nightingale earns Fillongley better share of Highway draw - Coventry Telegraph
A swashbuckling knock from Tom Nightingale saw Fillongley claim the better half of their draw against rock-bottom Highway. After the visitors had been bowled out for 202, Fillongley reached 84-3 with the aid of 34 from Richard Franks before Nightingale.

What Coca-Cola's Wendy Clark Will Bring to DDB - AdAge.com
One candidate to replace Ms. Clark is Ivan Pollard, senior-VP for connections, investments and assets at Coca-Cola North America. "I think he's the best qualified person from within their four walls without question," said one agency executive familiar.

Honours are shared as the runs flow in Kenilworth and Rugby derby - Coventry Telegraph
The home side utilised their full allocation to score 216-8, Jason Jakeman leading the way with 77, but couldn't finish the job as the Solihull side held out on 132-9 – Sheraz Khan (78) their main man while Sam Smart (4-47) was the pick of the home.

How Pepsico and Mondelez are tackling their biggest challenge to date - turning marketing into a revenue center - The Drum
Mondelez has chief media and ecommerce officer Bonin Bough while PepsiCo has president of its global beverage business Brad Jakeman forging the path; two senior marketers who have been given the remit to ask: 'If we are a growth company, then where.

The Ad Agency of the Future Is Coming. Are You Ready? - AdAge.com (blog)
They must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data ... For Brad Jakeman , president of the global beverage group at PepsiCo, the most effective.

Bercow warns Tories it will be 'very worrying' if they ignore Commons votes - Politics live
James Murdoch has issued a stark warning to the government not to turn its back on 21st Century Fox’s bid for Sky as the UK prepares to leave the European Union, claiming Brexit makes it more important than ever that the country attracts investment.

Pictures Of The Day: Photos From Wednesday 26th November 2014 - Huffington Post UK
Pictures of the day from The Huffington Post brings you the very best news and sports images from around the world, chosen and created by our own photo editors, Elliot Wagland, Tahira Mirza and Michael Cripps.

Private Equity Jobs of the Week: Blackstone, Z Capital Partners, SFERS are hiring
This week's opportunities include an M&A analyst job at Blackstone and management roles with Z Capital and SFERS. A weekly roundup of jobs in the private equity industry – from buyout shops to venture capital funds to investment banks. Blackstone is.

Advertisers Try New Tactics to Break Through to Consumers - Wall Street Journal
Harry Li, a 26-year-old Atlanta native, has been binge-watching all 10 seasons of “Friends” on commercial-free Netflix over the past few months. He doesn't pay for cable TV, but watches his favorite TV shows such as the CW's superhero series “Arrow” by&nbsp.